Kegiatan dihadiri oleh Fatayat, S.Kom., M.Kom. selaku ketua tim pengabdian dan dihadiri oleh Ketua Jurusan Ilmu Komputer FMIPA Universitas Riau, Tisha Melia, B.Sc., M.Sc., Ph.D. Tim pelaksana juga terdiri atas Assoc. Prof.Dr. Rahmad Kurniawan, ST., MIT.; Haris Tri Saputra, M.Kom.; Finanta Okmayura, S.T., M.Kom.; Boy Sandy Dwi Nugraha H, S.T., M.Kom.; Khairni Sukmawati, S.T., M.Kom.; Lina Purwanti, S.Kom., M.Kom.; dan Chairun Nas, S.Kom., M.Kom.
Kunjungan ini difokuskan pada observasi, diskusi dan pengambilan data kebutuhan mitra sebagai dasar penyusunan program pelatihan dan pendampingan. Tim menggali informasi mengenai proses produksi, pengelolaan produk, pencatatan usaha, promosi serta kendala dalam menjangkau pasar yang lebih luas. Pemetaan awal ini penting agar teknologi dan materi pendampingan yang diberikan benar-benar sesuai dengan kondisi dan kebutuhan Batik Muara Takus.
Program berikutnya akan diarahkan pada penguatan pemasaran digital melalui pengelolaan media sosial, pembuatan foto dan video produk, penyusunan katalog digital, optimalisasi WhatsApp Business, serta pemanfaatan marketplace. Selain memperluas pemasaran, strategi tersebut akan menonjolkan cerita, filosofi, dan nilai kearifan lokal pada setiap motif batik. Melalui kolaborasi ini, Batik Muara Takus diharapkan semakin dikenal sebagai produk unggulan Kampar yang berdaya saing sekaligus menjadi media pelestarian budaya lokal Riau.
------Universitas Riau Community Service Team Assesses the Development Needs of Batik Muara Takus
The Universitas Riau Community Service Team conducted an initial visit to Batik Muara Takus in Kampar Regency on 28 July 2026. The activity was part of the programme entitled “Empowering the Batik Muara Takus Micro, Small, and Medium Enterprise through Production Technology Innovation and Local-Wisdom-Based Digital Marketing.” The team was welcomed by the owner of Batik Muara Takus, Hj. Lasvita Siahaan, who shared information regarding the current condition, potential, and development needs of the local batik enterprise.
The programme was led by Fatayat, S.Kom., M.Kom., as the head of the community service team, and attended by the Head of the Department of Computer Science, Faculty of Mathematics and Natural Sciences, Universitas Riau, Tisha Melia, B.Sc., M.Sc., Ph.D. The team members included Assoc. Prof. Dr. Rahmad Kurniawan, ST., MIT.; Haris Tri Saputra, M.Kom.; Finnanta Okmayura, S.T., M.Kom.; Boy Sandy Dwi Nugraha H, S.T., M.Kom.; Khairini Rahmawati, S.T., M.Kom.; Lina Purwanti, S.Kom., M.Kom.; and Chairun Nas, S.Kom., M.Kom.
The initial activity focused on observation, discussion, and data collection to identify the partner’s actual needs before the training and mentoring stages. The team examined several aspects of the business, including production processes, product management, business records, promotional practices, and challenges in reaching wider markets. This needs assessment will ensure that the proposed technology and capacity-building activities are relevant, practical, and aligned with the conditions of Batik Muara Takus.
The next stage of the programme will strengthen the enterprise’s digital marketing capacity through improved social media management, product photography and video production, digital catalogues, WhatsApp Business, and marketplace utilisation. The strategy will not only promote the products but also communicate the cultural meaning, philosophy, and local values represented by each batik motif. Through this collaboration, Batik Muara Takus is expected to expand its market reach, improve its competitiveness, and contribute to the preservation and promotion of Kampar’s cultural heritage.
