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The rules for being listed well in directories are completely different from the rules about getting listed in the search engines. Your web site needs to be in the most appropriate category, and directories do NOT have the same categories. Plus, some directories allow a 15-word description. Some allow 30 words. Some allow 200 words. Directory submission is very time consuming because you need to have a strategy for different directories. Link popularity goes hand in hand with search engine optimization. Link popularity affects rankings in many major search engines such as FAST Search, Google, and Inktomi.
Research each directory and the directory categories individually
One of the biggest mistakes people make during directory submission is not doing the necessary research. In order to be listed in a directory (which will be approved by another human being), you must prove that you belong in that directory in the category that you have selected.
The best way to do this is to select the most appropriate category and to write a concise, accurate description that already resembles descriptions in the targeted directory. Reason? Make it easy for the directory editor to approve your submission. If you are able to imitate the editor’s style when describing your web site, you can increase the chance that your site will be accepted and your site description will be unaltered
Determine the best description for your web site for each directory
Go to a directory and type in your most important keywords in the search box. Study the different categories and descriptions. Base your site-description style on web sites that were already accepted in that directory.
If a directory does not have a category for your type of business, suggest a category that is similar to categories already in the directory
Make sure your unique selling proposition (USP) is also in your directory description
Even though your description should resemble the description style of other sites listed in your targeted category, your description should be unique. So if your company specializes in 3 types of services, mention those 3 types of services in your description. If your company targets a particular audience, mention that in your description as well. Just be sure that your description is not identical to other descriptions in your category.
Write descriptions of varying lengths and keep in a text file to cut-and-paste in the submission form
Directories vary in the number of words they will accept in a description. Thus, when you write your descriptions, write 7-, 10-, 15-, 20, 25-, 30- and 50-word descriptions.
Make sure you’re most important keywords are in every description, but do not try and stuff too many keywords into the description. Directory editors do not want to read a list of keywords.
Whenever possible, use the paid/expedited submission programs
Since most of the major search services measure link popularity, the faster your site can be listed in the directories, the faster your site can receive referrals from the major search services.
We rarely use site submission software for directory submission. Submission software rarely accounts for the variables in the different directories.
Check your site statistics software regularly to see when you have been added to a directory
If your site has not been added to a directory within the lead time, then resubmit to the directory after 4 weeks. Keep track of your dates of submission, categories, descriptions, and titles.
In the event that your site is not accepted into a directory after 3 submissions, then it is safe to contact a directory representative directly.
Add your home page to the directory first, and then submit specialized topics within your web site
If your web site has been approved for admission into a directory, then your specialized topic web page stands a better chance of being selected for a different category
How directories rank sites
If your title, description, and category contain keywords, then your site might appear toward the top of directory queries. However, if your company name does NOT have keywords in them, do not add those keywords in the submission. Directory editors will remove them anyway, and you do not want them to suspect you for spamming.
Always choose directory listings carefully, both the general directories and the industry-specific ones. Make sure your content is good enough to clearly belong in the categories you have selected, which means that your web site must contain unique information. The keywords should always be in the right frequency and the right places for the search engines, but good content should always be on your site for the best directory placement.

Today, the best way to reach to the every corner of this world is by developing a website. It will just be a matter of few clicks and you will be in front of anyone who may be sitting anywhere in this world. That is the charisma of internet and websites. However, when you talk about websites, it doesn’t mean that all you need is a web space with a particular domain name; in fact, there are a lot of other things that have to be kept in mind.
Visual appeal of your website will be the first thing that will earn you a lot of visitors. Secondly, it will be the systematic approach that you must use in presenting the web contents and information about your products as that will make you to convert those visitors in regular buyers. So, it is all about web designing in the most effective way.
If you are looking to design a website, then the first option that you can always choose is to hire a professional who may let you bring your dream into reality. However, you can also do that on your own if you are having some previous knowledge about web designing. Apparently, it’s all about creativity, but, in reality, it’s much more than creativity as it requires a certain level of proficiency in dealing with specific designing tools.
Nevertheless, you can find these tools online and can proceed with your web designing. Also, spending some time on reading the tutorials on using some specific tools will always help. Also, there are so many languages and scripts that have to be understood in order to create a nice and unbeatable web design. You can also choose as if you require static web pages or dynamic web pages.
However, it will be relatively difficult and will involve greater awareness about technologies to create dynamic web pages as you may have to use JavaScript, Actionscript and other such scripting to make your web site lively.
To create dynamic contents, flash is another thing that can be used and in most situations, it will be the better idea to do that as there are some softwares that help you to produce graphics according to your liking. Although, it takes some time and efforts to produce a dynamic page with flash animations, but, it can really uplift the visual appeal of your website which is absolutely important.
However, when you will be designing your website, you must understand that it should not include so many heavy graphics including pictures and other electronic contents as they can hinder the speed of your web site. It is the basic thing of designing a web page as if your site will take time to get loaded, you will end up losing customers as no one have the time to wait for your site to load, especially, when they have other options to explore.
So, keep it simple, yet powerful along with a simple and comprehensible navigational structure which is momentous as well. Also, pay a sufficient attention to scaling and color scheme of your website to exude that professionalism that can grip the imagination of a casual visitor.